If you’ve ever watched a movie title sequence where the words dance, bounce, or fly across the screen, you’ve already experienced kinetic typography. It is a creative animation technique that is everywhere, from films and social media ads to e-commerce banners and mobile apps.
But as popular as kinetic typography is, it’s worth asking: what exactly is it, how can it boost your SEO, and is it accessible to everyone?
What Is Kinetic Typography?
Kinetic typography is the art of animating text to bring words to life through motion. Instead of static letters, kinetic typography uses movement-expanding, shrinking, spinning, color-shifting, or morphing text-to create visual interest and emotional impact. This technique makes content more memorable and engaging.
Why is kinetic typography trending in 2025?
Attention-grabbing: Animated text stands out in crowded feeds and busy websites.
Emotional resonance: The way text moves conveys feelings like playful, urgent, or suspenseful.
Enhanced storytelling: Motion guides viewers through the experience in a new and creative way.
SEO boost: Engaging motion graphics reduce bounce rates. Which helps with SEO ranking.
Kinetic typography is a top 2025 design trend for brands aiming to stand out.
According to Profile Tree a large amount of users prefer content with motion. Integrating dynamic text into your WordPress site or e-commerce platform can improve your visibility online.
You want people to find your content and enjoy it!
Accessibility Challenges and Solutions
While kinetic typography tends to captivate the audience, poorly designed animations exclude users.
Here’s how to make your animated text WCAG 2.2-compliant and accessible to everyone:
- Alt text for animations: Always describe motion in captions or transcripts for screen readers.
- Using the alt text sections may not always work. So add it as an image description in posts and on your site.
- Pause controls: Let users pause, stop, or hide moving text. This is a must have for mobile-friendly, accessible design.
- If you have a pause motion option, make sure your design still conveys your message when it is stilled.
- High-contrast colors: Use tools like Adobe Color to ensure readability. Yes, even motion graphics need certain color contrast to be accessible and resonate with the audience.
- Respect reduced motion settings: Use CSS to honor users’ device/browser preferences for reduced motion.
- Provide alternatives: Include a non-animated, text-based version of the content for screen readers and those who prefer static text.
SEO Benefits of Kinetic Typography
Kinetic typography can:
- Boost Engagement and Retention: In e-commerce, animated product descriptions or call-to-action buttons can significantly increase click-through rates and conversions.
- Structured data markup: As an example, use VideoObject schema to showcase animations in snippets.
Tools for Disability Accessible Kinetic Typography
Canva Pro: Pre-built animated text templates optimized for social media SEO.
Lightweight JSON animations that won’t slow down your WordPress SEO.
Export interactive animations for mobile first indexing and inclusive UX/UI design.
Best Practices for Accessible Kinetic Typography
Prioritize readability: Use clear fonts, large text, and strong contrast.
Control animation speed: Ensure text stays on screen long enough to be read comfortably.
Allow user control: Users should be able to pause or stop moving text.
Don’t rely on color alone: Use icons, labels, or patterns alongside color for meaning.
Test with real users: Get feedback from people with different access needs.
Final Thoughts
Kinetic typography is a powerhouse for engagement when balanced with accessible UX and best practices.
Prioritize motion that’s creative, inclusive, and technically optimized, and your animated text will not only look great, but it’ll perform great, too.
Source Article on Kinetic Typography
Lee, HJ., Park, S. What drives the learning benefits of moving text? A theoretical discussion for learning implications of kinetic typography. Humanit Soc Sci Commun 10, 169 (2023). https://doi.org/10.1057/s41599-023-01646-6
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