Social media writing is different because it is about emoting and not preaching. It is a parasocial mecca.
Social media gives the viewer a choice to interact with or dislike the content. This interactive experience only works if you design with accessibility in mind.
How to create accessible graphics
Canva is a graphic design product filled with a plethora of design options. If you have the Pro version of Canva, there are no limits on what you can design. Whether you are an experienced graphic designer or a beginner you can use Canva to make beautiful social media posts.
Step 1: Pick your colors
The most important first step to using Canva is adding your brand colors. When you start posting on social media you want the consistency of layout and theme. The colors you use are the first thing people will notice. Colors will either draw people to the brand or push them away.
For example, vestibular disorders can be triggered by bright colors. People with those disabilities may not engage with your post.
If you are familiar with the color theory, you know that color evokes emotion! Certain tones like red, orange, and yellow can because negative emotions. At the same time, red, orange, and yellow tones are not always visually accessible for your low vision audience or struggle with migraines.
Utilizing calm colors, like pastel blue, and purple may entice the reader to stop scrolling.
The “red zone” are any colors that trigger negative emotions or are hard in your eyes. If you have predetermined brand colors that happen to fall in the “red zone” that is okay! You can use a different tone of the same color or alter the transparency so it is not too bright or intense.
There are plenty of ways to make your designs accessible.
Step #2: All About the fonts
The font style needs to be legible. Some fonts look pretty on the screen but are hard for the viewer to read. Avoid cursive fonts like Lobster. You need your message to be clear and concise not scribbles and waves of chaos.
You don’t want the reader deciphering the words on the image. Your text should be at least 14 font for subtitles and larger for the heading on your graphic. Small fonts are like reading the fine print on a warning label. A lot of people will skip it.
Don’t pack too many words into your image. The goal of the graphic is to bring the audience to you. If you clutter the image with words, they aren’t going to stay around.
September Freebie
Get a free document accessibility course. Sign up before the 15th of the month to get your training video! Click this sentence to go to the sign up form
The Real Tas The Artist
Follow my YouTube channel to see my artist journey, tutorials and upcoming game accessibility audits!
Tas The Artist 
Leave a comment